“The single biggest PROBLEM with COMMUNICATION is the ILLUSION that it has TAKEN PLACE.”

– George Bernard Shaw

You need to get your point across, and you have little time to do it.

About Me

Information comes at lightning speed, which means you have a nanosecond to get people’s attention and only seconds to keep it. Can you do it?

Most people answer, “Of course, I communicate all the time!” Do you? How many times has your intended message been misunderstood or just missed the mark leaving you frustrated or worse, without a client, job, partner, or employee?

Like George Bernard Shaw said, we are often living under the illusion that communication has taken place.

Why?

  • We’ve given the speech, and they clapped.
  • We’ve met with the team, and they said they were on board.
  • We’ve sent the email, and the person responded.
  • We’ve told them what we think, and they said: “understood.”
  • Did they lie? No, you transferred information, and they got it, they might have even understood it. But if nothing transformed and changed because of it, you only shared information.
  • True communication results in transformation. It changes everything.

Real communication occurs when:

  • You understand your audience – What makes them tick? What ticks them off?
  • You understand your strengths – Who are you?
  • You understand their problem – What hurts? How does it make them feel?
  • You provide a solution – What’s the plan?
  • You help them transform – How will they change?

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Vast experience and extensive research about the marketing growth of companies led to the creation of this blog. The aim is to share this knowledge with others seeking to start a new startup.

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